Is It Also Late to Obtain Baidu Stock?

Baidu‘s (BIDU -6.13%) stock cost is up about 40% this calendar year. Most of the Chinese tech giant’s rally was driven by two factors: the relaxation of China’s zero-COVID restrictions, which should really cut down the macroeconomic tension on its marketing and cloud businesses, and a stampede toward all AI-similar stocks, which was in the beginning sparked by OpenAI’s ChatGPT.

But is it too late to invest in Baidu soon after those big gains? Let’s see if its stock has gotten ahead of its organization.

Six friends take a selfie with a smartphone.

Graphic supply: Getty Images.

What transpired to Baidu about the earlier yr?

Baidu owns the biggest on the web lookup engine in China. That main business, together with its related portals and apps, generates most of its income by promoting on the internet adverts and other advertising products and services. In the 3rd quarter of 2022, Baidu produced 57% of its earnings from its online marketing business enterprise. One more 23% came from its majority stake in iQiyi (IQ -2.10%), one particular of the best streaming movie platforms in China, while the remaining 20% came from its non-on-line advertising and marketing corporations (which includes its cloud system). Baidu collectively refers to its AI and cloud organizations as the “AI Cloud.”

Here’s how those people 3 core enterprises fared over the past 12 months:


Q3 2021

Q4 2021

Q1 2022

Q2 2022

Q3 2022

Online advertising and marketing profits expansion (YOY)






iQiyi profits expansion (YOY)






Non-on the internet internet marketing profits advancement (YOY)






Complete profits growth (YOY)






Facts source: Baidu. YOY = Year in excess of calendar year.

Baidu’s on the net advertising and marketing income declined for two motives: China’s economic development cooled off amid the unpredictable COVID-19 lockdowns, and it confronted rigorous competitiveness from Tencent‘s WeChat, ByteDance’s Douyin (acknowledged as TikTok abroad), and other common promoting platforms. iQiyi also struggled to attain new subscribers.

Baidu’s non-on line promoting income continued to climb, but its development nevertheless cooled off as the macro headwinds forced corporations to rein in their spending on major cloud and AI-related upgrades. Baidu’s AI Cloud even now continues to be a distant underdog in China’s cloud infrastructure race, with a 9% share in the third quarter of 2022, according to Canalys.

That puts it in fourth put powering Alibaba¬†Cloud (36%), Huawei Cloud (19%), and Tencent Cloud (16%). Baidu also admits that the AI Cloud is nonetheless deeply unprofitable — but its functioning losses are steadily narrowing.

Different the current market buzz from fact

Baidu failed to give any steering very last quarter, but CEO Robin Li predicted that its core businesses “really should transfer in a positive direction around the upcoming couple quarters” as the country’s COVID-19 constraints are calm. Analysts anticipate its income and earnings to expand 5% and 15%, respectively, in 2022. For 2023, they be expecting its earnings and earnings to the two rise about 10%. That outlook is steady, but it in all probability will not justify its calendar year-to-date rally of 40%.

The COVID-19 headwinds could be dissipating in China, but Baidu even now hasn’t demonstrated that it can preserve speed with WeChat, which bundles with each other a variety of lookup, news, messaging, gaming, and e-commerce attributes, or Douyin, which is disrupting legacy platforms (like Baidu) with its limited movies.

As for Baidu’s AI Cloud, it truly is still a reduction-major small business that will carry on to aim on launching new providers — like robotaxis and its impending “ERNIE” (Increased Illustration by way of Know-how Integration) chatbot — rather of generating sustainable profits for the foreseeable foreseeable future.

Just as Microsoft is integrating ChatGPT into its personal research and cloud capabilities, Baidu could finally weave ERNIE into its main providers. That could unquestionably widen Baidu’s moat in opposition to Tencent and ByteDance, but buyers should not depend people eggs prior to they hatch. They need to also recall that Baidu in fact launched ERNIE as an AI-driven language product back again in 2019, so this sudden “chatbot” transformation looks like an endeavor to capitalize on the current ChatGPT hype.

Baidu’s inventory is still low-cost — for obvious good reasons

Baidu’s stock even now trades at 16 instances ahead earnings immediately after its new rally. It could appear to be cheap, but it is really trading at that discount mainly because its around-time period potential customers are still murky. The recent headlines may well carry on to elevate Baidu’s stock in tandem with other Chinese tech and AI shares, but its longer-phrase gains will be limited till its core firms actually enhance.

I consider it is really a bit too late to acquire Baidu’s inventory for now, given that it really is now gotten far too much in advance of its actual enterprise.¬†

Leo Sun has no posture in any of the stocks talked about. The Motley Fool has positions in and suggests Baidu, Microsoft, and Tencent. The Motley Fool suggests iQIYI. The Motley Idiot has a disclosure policy.