“Fruit Logistica represents an excellent opportunity for us to listen to the needs of the fruit and vegetable industry and to deal with its protagonists directly. It is also an opportunity to present our innovations dedicated to fruit and vegetable processing plants around the world,” reported Nour Abdrabbo, sales director of Gruppo UNITEC, echoing the words President Angelo Benedetti addressed to the press at Fruit Logistica 2025.
Benedetti highlighted how the Group attended the exhibition to connect with markets and customer needs, in line with its mission: ‘We Work for Your Results‘. The pillars on which Unitec’s activity is based include in fact the connection to the fruit and vegetable industry, the processing of over 50 types of fruit, and an entirely “homemade” development and updating of technologies that include the algorithms on which the machine learning of Artificial Intelligence vision systems – such as Cherry Vision 3.5 AI or Hazelnut Vision 4.0 AI – operates.
The continuous dialogue with current and potential customers about their present and future needs is what “nourishes” the innovation of the Group, which has strengthened its connection with the fruit and vegetable industry over its 100-year history (celebrated in 2024).
“Our enthusiasm in facing new challenges – from the impact of climate change, which increases the qualitative variability of harvests, to international instability, which prolongs transit times to destination markets – stems from our passion for research and dedication to customer service,” the explains sales manager.
The Group boasts one hundred years of experience and an R&D division unparalleled in the industry which, thanks to its three UNITEC, UNISORTING, and UNI ROBOTICS divisions, allows it to improve process efficiency and reduce costs and labor requirements.
In Berlin, the Group presented several novelties with a focus on the increasingly advanced integration of the latest generation of Artificial Intelligence to refine and customize system performance, thanks to a solid foundation in hardware and vision that UNITEC has developed in-house and, for this reason, constantly improved over time.
The AI systems developed early and in advance of other competitors, are trained on a large dataset and are capable of self-learning and increasing refinement in their selection processes. In addition, any defects are to be monitored on the fruit depending on the needs of individual customers, allowing for a high degree of output customization.
The Group’s team is constantly growing, with young (average age of 34), dynamic, and highly professional staff. “We work with fruit which is by nature changeable and complex to standardize. However, without careful choices made according to the target audience, it is not possible to build the loyalty of end consumers, as they are used to the consistency of taste offered by industrial food brands. The challenge is precisely this – the possibility of guaranteeing a constant and satisfying consumption experience, which is an essential prerequisite for any branding initiative.”
As far as robotics and automation of field and warehouse operations are concerned, UNITEC is seeing a growing demand from various markets around the world to reduce repetitive, tiring, and potentially dangerous work. The first field trials of robotic prototypes for harvesting operations are planned for 2025, with the commercial launch possible as early as 2026.
For more information: www.unitec-group.com
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