India is supposed to have one of the largest subscribers of DTH today in the entire world. As per a report published in 2017, there were 66.99 million active paid subscribers in the country excluding the subscribers who access free DTH service.
Till about the end of the last decade most of us watched popular channels on TV and our favorite programs through cable network. The broadcaster or the TV channels were tied up with the cable networks and against a monthly subscription value the cable network was available at our homes. In 2000, the scenario was set to change and by 2010 most homes in urban India had shifted to DTH service. The reasons behind the success of DTH are:
- Flexibility of choosing the channels is with the customer in DTH. Choose a bouquet pack or create your own package with channels of your choice. There is also the option of adding a particular channel at any point in time. These are not available with cable TV.
- Flexibility of temporary suspension of one’s account especially if one is travelling out of town for sometime which could a period of few days to few months. Once back in town, the services can be resumed within minutes by DTH Recharge. With cable TV, you would need to pay the subscriber fees every month irrespective of whether you are home or not.
- In the event of power cut in the area, the Cable TV network will also be suspended till power resumes back. With a DTH service, if one has power backup facilities like inverters or generators with which the TV is connected, you will be able to enjoy your favorite programs as DTH service providers operate 24×7.
- DTH Recharge is easy and convenient as it can be done online from